Google announced on September 8, 2026 that Search Central Live is coming to Bogotá and Ciudad de México. Source: Search Central Live is coming to Bogota and Ciudad de México — observed September 11, 2026. Google notes Leer en español on the announcement.
Event details, verified live on September 11, 2026
Google's announcement states that "for the first time ever Search Central Live is coming to Bogota, Colombia on October 19", and that "the week before that, on October 15, we'll also come back to Ciudad de México". All links below were opened live on September 11, 2026 and returned HTTP 200.
- For Ciudad de México: the event will take place on October 15, between 8:30am and 1:30pm. Find out more about speakers and agenda on the event website. Registration will be open until Sep 16, 2026, and confirmations will be sent on Sep 21, 2026, including the address and other event details. Apply for an invitation to Ciudad de México.
- For Bogota: the event will take place on October 19 between 2:30pm and 6:30pm. Find out more about speakers and agenda on the event website. Registration will be open until Sep 16, 2026, and confirmations will be sent on Sep 21, 2026, including the address and other event details. Apply for an invitation to Bogota.
- Google positions the two stops together with its previous editions of Search Central Live in Mexico and its past events in Argentina and Brazil, saying it wants "to meet as many of you as possible in Latin America".
- The invitation is addressed to SEOs, publishers, creators, digital marketers, and website owners, for "a mix of presentations on Google Search, Google Discover, News, and more". Some presentations will be held in English with Spanish translations available.
- Both stops are live events with limited access: Google encourages visitors "to register for a chance to get one of the free seats as early as possible". Registration for both cities closes Sep 16, 2026.
- Reading in Spanish? Use the Leer en español version of the announcement.
If you build or maintain sites in Latin America, the value is practical: in-person Q&A in two Spanish-speaking host cities, with examples closer to regional sites. Go if you ship content, run a store, or maintain client sites.
What to bring
- Search Console access for one real property. Bring 2-3 queries where impressions grew but clicks did not.
- One page losing to AI-influenced results. Note query, intent, and what the page actually answers.
- Technical baseline: sitemap, robots, canonicals, hreflang if multilingual, mobile Core Web Vitals.
- Three specific questions. Examples: how to show first-hand work, when to consolidate overlapping posts, how to debug indexing for new sections.
A blank page beats a blank stare: arrive with your queries, your struggling page, and your baseline written down, then fill in the answers you hear. Photo by ines bahr on Pexels.
What not to expect
No ranking boost from attending. No private audit from Google. Take notes, then test one change at a time.
Turning notes into fixes
After the event, pick one template fix, one internal-linking rule, and one content refresh. If you need build help, start from scope:
- Services — scope, exclusions, base prices including Website review from US$19
- Journal — related SEO and development notes
- Build my estimate — complete the brief, review estimate, save request to continue
Reading in Spanish? Use Google's Leer en español link on the announcement. Our quote portal also offers a Spanish option; catalog defaults to English.
Sources: Google Search Central published 2026-09-08, observed 2026-09-11; event dates, times, registration deadlines and application links verified live 2026-09-11 (all registration and event links HTTP 200); CodeAustral homepage observed 2026-09-11.
Explore scope and build your estimate before you register — then bring your questions to Bogotá or Mexico City: Explore services & prices · Build my estimate →