Case studies

A few projects, explained properly.

These are not heroic case studies. They are clearer reads on the projects where structure, UX/UI decisions, engineering, and framing deserved more context than a thumbnail can give.

What these focus on

What the product is really for
Why the problem matters
How direction, design, and engineering connect
01

AI imaging product

FoodPhoto AI

A visual product for restaurants and food businesses that need faster, stronger menu imagery without expensive traditional production.

Challenge

The challenge was not just generation quality. It was trust, consistency, speed, and turning the product into something smaller teams could actually believe in and use.

Contribution

Product framing, interface direction, conversion logic, and a clearer visual system around the core workflow.

Outcome

A more credible AI surface with better presentation, better product focus, and a stronger path from curiosity to use.

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02

Education marketplace

Cursalo

A learning product shaped around catalog depth, regional payments, and a mobile-first education surface.

Challenge

Course marketplaces become noise when catalog, trust, payment, and study flow are not held together. The work was making the system feel useful before it feels large.

Contribution

Marketplace structure, mobile store assets, payment surfaces, content operations, and clearer learning hierarchy.

Outcome

A stronger education platform story with real mobile proof, localized commerce, and a clearer path from browsing to learning.

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03

AI web product

Eaxy AI

An AI-assisted website product built to translate business context into a stronger digital launch surface.

Challenge

The category is crowded with generic AI messaging. The real need was stronger framing, a more believable value proposition, and cleaner product intent.

Contribution

Positioning cleanup, interface restraint, system clarity, and tighter alignment between promise and workflow.

Outcome

A more grounded AI product story with a clearer user path and a stronger sense of what the product actually unlocks.

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04

Studio system

CodeAustral

The studio site rebuilt as a more authored portfolio system with a stronger point of view and a less generic agency presence.

Challenge

The previous version was functional but forgettable. It needed to feel more like a builder-led product system and less like a clean but expected studio shell.

Contribution

Repositioning, motion tone, editorial hierarchy, 3D project presentation, and a more distinct visual language.

Outcome

A more memorable studio surface that better reflects the work, the depth, and the range behind the portfolio.

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